Barrier 1:
You’re up against the biggest brands in the business.

YoCrunch Yogurt launched its first advertising campaign, and ran head-on into Dannon, Yoplait, Columbo and Breyers.

I led the team that helped YoCrunch beat them.

For maximum impact, we put our entire budget in radio against the giants with the power of television.

Hear how YoCrunch beat them.

Results.

YoCrunch doubled its share of market in four months.